Senior Brand Marketing Manager-Fashion

Shanghai 全职 RMB700,000 - RMB850,000 per year View Job Description
The Senior Brand Marketing Manager is a strategic and creative role responsible for driving the overall brand marketing strategy for our fashion brand
  • MNC
  • Fashion Brand

About Our Client

Global Fashion Brand

Job Description

  • Develop and execute the overall brand marketing strategy, aligning with business objectives and brand values.
  • Identify market trends and consumer insights to inform marketing strategies and campaigns.
  • Lead the creation of marketing campaigns, including digital, social media, events, and collaborations.
  • Oversee the production of marketing materials, such as advertisements, brochures, lookbooks, and digital assets.
  • Collaborate with cross-functional teams (e.g., product, sales, PR) to ensure marketing efforts align with business goals.
  • Manage and mentor a team of marketing professionals, providing guidance and support to achieve team and individual goals.
  • Analyze marketing performance, using data to identify opportunities for improvement and optimization.
  • Stay up-to-date with industry trends, competitive landscapes, and emerging technologies.

The Successful Applicant

  • Bachelor's degree in marketing, communications, or a related field.
  • At least 8 years of relevant experience in the fashion and beauty industry, with a focus on brand marketing.
  • Proven track record of successfully executing marketing campaigns.
  • Excellent strategic thinking and problem-solving skills.
  • Strong leadership and management skills, with the ability to mentor and develop a team.
  • Exceptional communication skills, with the ability to present ideas clearly and persuasively.
  • Proficient in data analysis and the use of marketing analytics tools.
  • Familiarity with digital marketing, social media, and emerging marketing technologies.
  • Passion for fashion and a keen interest in staying updated with industry trends.

What's on Offer

We offer a competitive salary and comprehensive benefits package, including health insurance, retirement plans, and paid time off.

Contact
Mark Wu
Quote job ref
JN-052024-6437391
Phone number
+86 21 6035 3448

Job summary

Function
Marketing
Specialisation
Brand & Design
What is your area of specialisation?
Retail
Location
Shanghai
Contract type
Permanent
Consultant name
Mark Wu
Consultant phone
+86 21 6035 3448
Job Reference
JN-052024-6437391

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.