Sales Manager- PCB Equipment

Xuzhou Permanent View Job Description
The Sales Manager will be responsible for developing and managing strategic customers across East China, driving equipment sales for PCB, IC substrate and electronics manufacturing applications. The role requires strong technical sales capabilities, project management skills and the ability to build long-term relationships with key manufacturing customers.
  • a strong reputation in electronics manufacturing equipment
  • working directly with PCB and IC Substrate manufacturers

About Our Client

Our client is a a well-established global industrial company specializing in advanced manufacturing equipment and process solutions. The company serves the PCB, , IC substrate, photovoltaic and automation industries.

Job Description

  • Develop new business opportunities and maintain relationships with existing customers in assigned territories.
  • Identify sales opportunities within PCB, semiconductor, IC substrate and electronics manufacturing accounts.
  • Drive the entire sales cycle from prospecting, technical discussions, quotation, negotiation and project closing.
  • Collaborate with application engineers and technical teams to deliver customer solutions.
  • Manage customer visits, product demonstrations and technical presentations.
  • Monitor market trends, competitor activities and customer investment plans.
  • Achieve annual sales targets and revenue objectives.
  • Maintain accurate sales forecasts and CRM records.
  • Coordinate with headquarters and local service teams to ensure successful project execution.
  • Support exhibitions, industry events and marketing activities across the region.

The Successful Applicant

  • Bachelor's degree or above in Engineering, Electronics, Mechanical Engineering, Automation or related disciplines.
  • 5+ years of B2B industrial equipment sales experience.
  • Experience selling capital equipment, manufacturing equipment or process technology solutions.
  • Familiarity with PCB, semiconductor, electronics manufacturing, automation or related industries is highly preferred.
  • Strong customer-facing and business development capabilities.
  • Ability to manage complex technical sales projects.
  • Good communication and negotiation skills.
  • Fluent Mandarin; English communication skills preferred.
  • Willingness to travel frequently within China.

What's on Offer

  • Competitive base salary plus attractive sales incentive plan.
  • Opportunity to work for a global technology company with strong engineering capabilities.
  • Exposure to electronics, PCB manufacturers across China.
  • International working environment with direct access to global stakeholders.
  • Clear career progression within a growing business.
  • High degree of commercial ownership and market influence.



If you are ready to move forward in your sales career, we encourage you to apply.

Contact
Ann Cai
Quote job ref
JN-082026-7088417
Phone number
+862160268015

Job summary

Function
Sales
Specialisation
Business Development
What is your area of specialisation?
Industrial / Manufacturing
Location
Xuzhou
Contract type
Permanent
Consultant name
Ann Cai
Consultant phone
+862160268015
Job Reference
JN-082026-7088417

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.