Save Job Back to Search Job Description Summary Similar Jobs Drive growth for an international FMCG business with career advancement. Shape strategy, build strong teams, and drive profit across channels. About Our Client Our client is a lea*ding and rapidly growing consumer goods company with a strong presence across multiple channels and market segments in China. Job Description Sales Strategy & Business Growth Develop and execute short-, medium-, and long-term regional sales strategies aligned with the company's overall business objectives. Translate corporate growth ambitions into actionable sales plans, KPIs, and performance metrics. Drive achievement of revenue, volume, market share, distribution, and profitability targets. Monitor market dynamics, customer trends, and competitive activities to identify growth opportunities and potential risks. Lea*d strategic business planning processes, including annual operating plans, sales forecasts, and budget management. Market Development & Channel Management Formulate and implement regional market development strategies to ensure sustainable and profitable growth. Expand product distribution coverage and strengthen market execution across all channels. Develop tailored channel strategies for: General Trade (GT) Modern Trade (MT) Foodservice/HORECA Regional Key Accounts Emerging Retail Channels Ensure effective execution of promotional activities, pricing strategies, and trade investment initiatives. Distributor & Route-to-Market Excellence Establish, develop, and optimize a high-performing distributor network across the region. Build long-term strategic relationships with key distributors, wholesalers, retailers, and foodservice customers. Evaluate distributor capabilities and implement performance improvement programs. Strengthen route-to-market effectiveness, improve coverage efficiency, and maximize sales productivity. Ensure healthy inventory levels and effective demand planning throughout the sales network. Sales Team Lea*dership Build, lea*d, inspire, and retain a high-performing sales organization. Drive a performance-oriented culture with clear accountability and execution excellence. Recruit, coach, mentor, and develop sales talent at multiple organizational levels. Create a robust succession planning and lea*dership development framework. Foster strong collaboration across sales, marketing, supply chain, finance, and customer service teams. Financial & Profitability Management Manage sales budgets and commercial investments effectively. Improve sales productivity and return on investment across channels and customers. Drive sales of strategic and high-margin product categories to enhance overall profitability. Monitor P&L performance and implement corrective actions when necessary. Ensure compliance with company policies, trade spend controls, and governance requirements. The successful candidate will: Demonstrate strong commercial acumen and strategic thinking. Lea*d through influence and inspire high levels of engagement. Make fact-based decisions using sales analytics and market insights. Drive execution rigor while maintaining a long-term business perspective. champio*n continuous improvement and organizational capability building. Operate effectively in a dynamic, fast-paced, and highly competitive environment. The Successful Applicant Required Qualifications Bachelor's degree in Business Administration, Marketing, Economics, or a related discipline. MBA is a plus. Minimum 15-20 years of progressive sales lea*dership experience within the FMCG, Food & Beverage, or Consumer Goods industry. At least 2-3 years of experience in a Regional Sales Director or equivalent senior sales lea*dership role. Proven track record of consistently delivering ambitious sales and profitability targets. Extensive experience managing multiple sales channels, including distribution, traditional trade, retail, and foodservice. Deep understanding of distributor management, channel development, and route-to-market strategies. Strong experience in sales operations, forecasting, business planning, and commercial execution. Excellent lea*dership, coaching, negotiation, and stakeholder management skills. Strong analytical capabilities with the ability to translate data into actionable business strategies. Willingness to travel frequently within the assigned region. Preferred Qualifications Experience working for multinational FMCG or lea*ding domestic consumer goods companies. Strong network and channel resources within the food and beverage industry. Experience managing large geographical territories and diverse customer bases. Familiarity with digital sales tools, CRM systems, and sales performance management platforms. Demonstrated success in lea*ding organizational transformation and commercial capability enhancement initiatives. What's on Offer Opportunity to lea*d a strategically important region with full ownership of sales growth, market expansion, and commercial execution.Competitive compensation package, performance incentives, and clear pathways for senior lea*dership progression.Join a high-growth consumer goods business with strong brand momentum, ambitious investment plans, and a results-driven culture. Contact Samantha Li Quote job ref JN-072026-7069874 Phone number +8621 6026 8141 Job summary Function Sales Specialisation Sales Manager/Director/VP What is your area of specialisation? FMCG (Fast Moving Consumer Goods) Location Beijing Contract type Permanent Consultant name Samantha Li Consultant phone +8621 6026 8141 Job Reference JN-072026-7069874
