Save Job Back to Search Job Description Summary Similar Jobs Global Beauty Group Overall PR sope About Our Client Global Luxury Beauty Brand Job Description Responsible for the analysis, identification and translation of the target customer, perceptions and needs into brand strategies that drive the business and build the brand. Responsible for developing China PR strategy for the brands including what elements to highlight to deliver the customer's needs and wants for new markets. Responsible for developing and implementing a comprehensive strategy to drive traffic into current stores and future stores. Responsible for building and developing China editorial share of voice with an emphases on translating and building brand story with the Chinese consumer. Develop and execute marketing and PR plans to support the new store openings at the market level and for individual stores. Develop and manage the total annual and seasonal marketing plans that include target customer insights, key brand issues, overall budget, promotions (non-merchandising), and in-store experience strategy. Plans must have clear, measurable goals and must be aligned with business objectives. Oversee and drive process related to consumer direct mail programs including working through product and brand sensitivities and ensuring proper communications are delivered through process. Own and drive marketing annual plan, metrics of success and budget. This process includes holistic evaluation of previous year performance, performance of Brand, industry trends and customer research. Responsible for the team in the development and execution of all regional marketing activities including customer contact strategy and promotional events. Develop and manage PR and Communications budget. Ensure that the in-store and out-of-store experience is aligned, consistent and emotionally relevant for the customer. Strategic Partner with Merchandising & Planning, Stores and Creative & Brand Presentation is aligned to drive the business and build the brand. Build and maintain strategic partnerships with all Country/Regional of Marketing. Develop and maintain alignment touch points to ensure key brand messages are translated into the Greater China. Source, select, develop and manage functional team in day-to-day marketing activities. The Successful Applicant 10+ years of experience in PR sector, from either VOGUE/ELLE magezine background or luxury beauty brandside background Strong in global communication and relationship building Proven track record of success in Marketing with particular depth in social media. Dedicated and demonstrated success managing in a complex and matrix international culture. What's on Offer Attractive package and benefits Contact Trista Shi Quote job ref JN-032024-6377031 Phone number +86 21 6035 3441 Job summary Function Marketing Specialisation Public Relations / Corporate Communication What is your area of specialisation? FMCG (Fast Moving Consumer Goods) Location Shanghai Contract type Permanent Consultant name Trista Shi Consultant phone +86 21 6035 3441 Job Reference JN-032024-6377031
