Save Job Back to Search Job Description Summary Similar Jobs New Brand in China Lifestyle Brand About Our Client Global Fashion & Lifestyle Brand Job Description Develop and execute comprehensive PR strategies aligned with brand objectives and product launches. Build and maintain strong relationships with fashion, lifestyle, sports, retail, and business media. Manage media outreach, press releases, media briefings, interviews, and brand events. Secure high-quality earned media coverage across print, digital, broadcast, and social channels. Monitor media performance, generate coverage reports, and evaluate communication effectiveness. Manage issues and crisis communications when required. Collaborate with global communication teams to ensure consistent brand messaging. Develop and implement integrated digital marketing campaigns supporting brand awareness, traffic growth, and sales objectives. Manage paid media campaigns across Xiaohongshu, WeChat, and emerging platforms. Drive customer acquisition, engagement, and retention initiatives. Partner with eCommerce teams to optimize digital conversion performance. Develop content calendars and oversee digital content production. Manage SEO, SEM, email marketing, CRM campaigns, and marketing automation initiatives. Monitor and optimize campaign performance using data-driven insights. The Successful Applicant Education Bachelor's degree in Marketing, Communications, Public Relations, Business, or related disciplines. Master's degree is a plus. Experience 6-10 years of relevant experience in PR, Digital Marketing, Social Media, or Brand Communications. Experience within footwear, fashion, sportswear, apparel, lifestyle, luxury, or consumer brands preferred. Agency and in-house brand experience is highly desirable. Proven success managing large-scale integrated marketing campaigns. What's on Offer Competitive annual salary ranging from 450000 CNY to 550000 CNY. A permanent role with opportunities to shape impactful digital strategies. Located in Shanghai with a focus on the retail sector. If you are interested in this opportunity, please apply to explore further. Contact Mark Wu Quote job ref JN-072026-7062690 Phone number +86 21 6035 3448 Job summary Function Marketing Specialisation Digital, Online & Social Media What is your area of specialisation? Retail Location Shanghai Contract type Permanent Consultant name Mark Wu Consultant phone +86 21 6035 3448 Job Reference JN-072026-7062690
