Marketing & Client Development Head | Premium Healthcare

Beijing Permanent RMB800,000 - RMB1,200,000 per year View Job Description
Will play a critical role in developing and executing integrated growth strategies targeting affluent and mature consumer segments. The ideal candidate combines strategic thinking with hands-on execution capability and has a proven track record in customer acquisition, private-domain operations, partnership development, and team leadership.
  • Shape and lead the growth strategy for a premium, high-touch consumer business
  • High visibility, strong ownership, and measurable impact

About Our Client

A well-established premium healthcare services organization

Job Description

Growth & Marketing Strategy

  • Develop and implement sustainable customer acquisition and business growth strategies.
  • Manage the full customer journey from awareness and lead generation through consultation and conversion.
  • Monitor and optimize key performance metrics including lead volume, conversion rates, customer acquisition costs, and ROI.



Digital & Private Traffic Growth

  • Build and optimize private-domain customer engagement programs through Enterprise WeChat and related platforms.
  • Drive content and growth initiatives across major social and digital channels, including WeChat ecosystem, Xiaohongshu and short-video platforms.
  • Collaborate with key opinion leaders (KOLs), creators, and internal experts to strengthen brand trust and customer engagement.
  • Manage digital advertising, retargeting campaigns, and marketing analytics.



Client Referral & Loyalty Programs

  • Design and implement customer loyalty, retention, and referral strategies.
  • Create high-touch engagement programs for VIP customers and advocates.
  • Organize client events, expert-sharing sessions, and community-building initiatives.



Partnership Development

  • Establish and expand relationships with organizations serving affluent consumer groups, including:
    • Private banking and wealth management institutions
    • Premium insurance providers
    • High-end wellness and healthcare service providers
    • Membership clubs and professional associations
    • Luxury lifestyle and consumer brands



Team Leadership

  • Build, mentor and lead a high-performing marketing and business development team.
  • Work closely with cross-functional stakeholders to ensure alignment on growth objectives and customer experience.

The Successful Applicant

  • Bachelor's degree or above.
  • 8+ years of experience in marketing, customer growth, CRM, business development, or related functions.
  • Demonstrated success in driving measurable customer acquisition and revenue growth.
  • Strong understanding of digital marketing, social media ecosystems, and private-domain operations in China.
  • Experience engaging affluent customer segments is highly desirable.
  • Excellent analytical skills with the ability to translate data into actionable business decisions.
  • Strong communication and stakeholder management capabilities.
  • Professional proficiency in both Chinese and English.

What's on Offer

  • Engage with one of China's premium affluent consumer segments

  • Leverage both digital innovation and relationship-driven growth strategies.
  • Make a direct contribution to commercial growth while building a high-performing team.
Contact
Helen He
Quote job ref
JN-102026-7123149
Phone number
+86 10 6168 7548

Job summary

Function
Sales
Specialisation
Business Development
What is your area of specialisation?
Healthcare / Pharmaceutical
Location
Beijing
Contract type
Permanent
Consultant name
Helen He
Consultant phone
+86 10 6168 7548
Job Reference
JN-102026-7123149

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.