Save Job Back to Search Job Description Summary Similar Jobs Shape brand strategy in a dynamic, premium consumer category Drive integrated campaigns with strong digital & social impact About Our Client Our client is a globally recognised multinational within the consumer goods sector, known for its strong focus on brand building, innovation, and digital transformation. The organisation offers a collaborative environment and significant investment in marketing excellence across the China market. Job Description Define and implement overarching brand communication strategies and annual planning Develop integrated marketing campaigns across the full consumer journey Partner with regional and global teams to localise brand communication initiatives Manage marketing budgets and optimise ROI through effective resource allocation Oversee digital asset development and governance, including social and media platforms Build and execute media strategies aligned with global guidelines and local needs Drive social media strategy, including content, influencer engagement, and platform partnerships Manage brand-owned channels and oversee marketing strategies Strengthen brand positioning through innovative engagement with target audiences Lead and develop a team, fostering collaboration and performance excellence The Successful Applicant Bachelor's degree or above in Marketing, Business, or a related discipline 12+ years in marketing within multinational environments Strong expertise in brand communication and digital media strategy Proven experience managing integrated campaigns and social media ecosystems Demonstrated ability to work across multiple stakeholders, including global teams Strategic mindset with the ability to translate insights into actionable plans People management experience with a track record of team development Excellent communication and influencing skills Fluent English communication, both written and spoken What's on Offer Opportunity to shape brand strategy in a high-impact role Exposure to global marketing frameworks and practices Career progression within a well-established multinational environment Collaborative and innovative team culture Competitive compensation and benefits package Contact Florence Wang Quote job ref JN-062026-7030689 Phone number +86 21 6035 3690 Job summary Function Marketing Specialisation Marketing Communications What is your area of specialisation? FMCG (Fast Moving Consumer Goods) Location Shanghai Contract type Permanent Consultant name Florence Wang Consultant phone +86 21 6035 3690 Job Reference JN-062026-7030689
