Save Job Back to Search Job Description Summary Similar Jobs Own end-to-end GTM strategy Lead global business About Our Client The company is a rapidly growing global consumer brand. The business continues to invest heavily in innovation, brand building, and international expansion, with a strong long-term commitment to becoming a global brand. Job Description Product Marketing & Go-to-Market Strategy Lead the planning and execution of Go-to-Market (GTM) strategies for new product launches across US markets. Develop product positioning, value propositions, target audience segmentation, and market entry strategies. Build scalable frameworks and methodologies for successful product launches. Partner closely with cross-functional teams to drive product lifecycle growth and commercial success. Brand Strategy & Consumer Insights Develop a deep understanding of consumer behavior, market trends, and competitive dynamics across the US markets. Translate consumer insights into actionable brand strategies and growth initiatives. Shape the brand positioning, messaging architecture, and differentiation strategy. Strengthen brand equity and drive long-term brand growth across international markets. Integrated Marketing & Growth Management Own integrated marketing plans for new product launches and major growth initiatives. Manage annual marketing planning and multi-million marketing budgets. Optimize audience targeting, customer acquisition, and brand reach across key markets. Drive measurable business outcomes through data-driven marketing investments and resource allocation. Team Leadership & Capability Building Lead and develop a team of Brand Managers and Product Marketing professionals. Build and strengthen GTM capabilities and practices across the organization. Coach and mentor team members in branding, product marketing, and strategic planning. Foster a high-performance, data-driven, and growth-oriented marketing culture. The Successful Applicant Strong understanding of US consumer behavior and market dynamics. Proven experience building brands in international markets. Solid experience in Product Marketing and Go-To-Market strategy. Track record of successfully launching and scaling new products. Strong strategic thinking with a balance of brand-building and business growth. What's on Offer Join a global company committed to long-term growth and continuous brand investment Focus on high-margin products and brand elevation initiatives Directly contribute to global brand strategy planning Lead core GTM and product marketing teams Contact Cruz Zhang Quote job ref JN-092026-7105763 Phone number +8621 6026 8032 Job summary Function Digital Specialisation Online Marketing Management What is your area of specialisation? FMCG (Fast Moving Consumer Goods) Location Shanghai Contract type Permanent Consultant name Cruz Zhang Consultant phone +8621 6026 8032 Job Reference JN-092026-7105763
