Save Job Back to Search Job Description Summary Similar Jobs You are equally comfortable discussing brand storytelling Passion for beauty, a deep understanding of today's digital ecosystem About Our Client Global Beauty Brand Job Description Digital Strategy & Leadership Develop and execute the overall digital marketing strategy aligned with brand and commercial objectives. Lead annual digital planning, budget allocation, and performance forecasting. Drive full-funnel marketing initiatives that balance brand equity building and sales conversion. Identify emerging digital trends, platforms, technologies, and consumer behaviors to maintain competitive advantage. Act as a strategic advisor to senior leadership on digital transformation and consumer engagement opportunities. Performance Marketing Own customer acquisition and digital traffic growth across key channels: Paid Social (TikTok, Xiaohongshu, WeChat) Display & Programmatic Affiliate Marketing Video & Connected TV Optimize media efficiency through performance metrics including: ROAS CAC Conversion Rate Customer Lifetime Value Incrementality Partner with agency teams to maximize campaign effectiveness and ROI. Social Media & Influencer Marketing Lead social media strategy across relevant platforms. Build integrated influencer, KOL, KOC and creator programs. Drive community engagement and advocacy initiatives. Ensure social content aligns with brand positioning and consumer insights. Monitor trends and leverage cultural moments to increase brand relevance. CRM & Consumer Lifecycle Management Own CRM strategy and customer journey programs. Develop segmentation, loyalty, personalization and retention initiatives. Drivelifecycle marketing through: Email SMS WeChat CRM Marketing automation Increase customer engagement, repeat purchase rates and customer lifetime value. E-commerce & Social Commerce Support Partner with E-commerce teams to drive online revenue growth. Develop digital campaigns supporting: Brand.com Marketplace platforms Social commerce channels Optimize traffic, conversion and sales performance through data-driven initiatives. Collaborate with merchandising and commercial teams on key promotional events and product launches. The Successful Applicant Education Bachelor's degree in Marketing, Business, Digital Media or related field. MBA or advanced degree preferred. Experience 10+ years of digital marketing experience. 5+ years in a senior leadership role. Prior experience within Beauty, Cosmetics, Personal Care, Luxury, Fashion, Lifestyle or FMCG sectors preferred. Proven success managing multi-million-dollar digital marketing budgets. Strong experience working across both brand-building and performance marketing environments. What's on Offer Competitive salary ranging from 1300000 CNY to 1500000 CNY. Permanent position based in Shanghai. Contact Mark Wu Quote job ref JN-052026-7012941 Phone number +86 21 6035 3448 Job summary Function Marketing Specialisation Digital, Online & Social Media What is your area of specialisation? FMCG (Fast Moving Consumer Goods) Location Shanghai Contract type Permanent Consultant name Mark Wu Consultant phone +86 21 6035 3448 Job Reference JN-052026-7012941
