Digital Buy & Allocation Manager

Shanghai Permanent View Job Description
Lead digital buying, assortment planning, and inventory allocation to maximize sales, margin, and stock productivity across e-commerce channels. Partner closely with commercial and supply chain teams to drive demand forecasting and business growth.
  • Own the digital buying and allocation strategy for a consumer retail business.
  • Drive commercial performance across major online sales channels.

About Our Client

Our client is an established international consumer retail company with a strong omnichannel presence and driven growth plans in digital commerce. The business continues to invest in merchandising excellence, e-commerce expansion, and consumer-led growth strategies.

Job Description

  • Develop seasonal and in-season buying strategies for the footwear category across digital channels.
  • Own inventory allocation strategies across E-commerce platforms, digital marketplaces, and omnichannel fulfillment networks.
  • Analyze sales, inventory, margin, and demand trends on a daily, weekly, and monthly basis.
  • Collaborate with E-commerce teams to support sales growth across brand.com, Tmall, JD, Douyin, Rednote, and other digital platforms.
  • Develop pre-season and in-season demand forecasts for footwear categories.
  • Support product launch planning and inventory readiness for key campaigns and collections.

The Successful Applicant

  • Bachelor's degree in Business, Fashion Merchandising, Retail Management, Supply Chain, or related disciplines.
  • 5-8+ years of experience in Buying, Merchandise Planning, Allocation, Inventory Management, or Digital Merchandising.
  • Experience within footwear, sportswear, fashion, lifestyle, or retail organizations.
  • Strong understanding of E-commerce and omnichannel retail operations.
  • Advanced analytical and forecasting skills.
  • Strong proficiency in Excel and retail planning systems.
  • Experience with inventory planning tools, merchandising platforms, and business intelligence reporting.
  • Excellent stakeholder management and communication skills.
  • Fluent Mandarin; English proficiency preferred.

What's on Offer

  • Competitive compensation and benefits package.
  • End-to-end ownership of digital merchandising and inventory decisions.
  • Opportunity to drive business growth in a fast-evolving omnichannel environment.
Contact
Yan Tian
Quote job ref
JN-072026-7061858
Phone number
+86 2160268068

Job summary

Function
Retail & Sourcing
Specialisation
Merchandise & Supply Chain
What is your area of specialisation?
Retail
Location
Shanghai
Contract type
Permanent
Consultant name
Yan Tian
Consultant phone
+86 2160268068
Job Reference
JN-072026-7061858

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.