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The Digital Marketing Manager will oversee digital strategies and campaigns within the Retail industry, focusing on driving brand awareness and engagement. This role is based in Shanghai and requires expertise in digital marketing to deliver impactful results.
With solid knowledge of China media landscape and holistic understanding on Chinese end-users, the senior media manager would lead overall media strategy and planning for China market, seeking for innovative solutions on China digital and social platforms, as well as to drive optimization on performance media channels.
Responsible for Digital and Social Communications activities in China
The Retail Business Development Manager will be responsible for driving retail expansion and commercial growth for a portfolio of original game IP-based toys and collectibles. This role focuses on building and scaling retail partnerships, identifying new growth opportunities, and delivering strong sell-in and sell-through performance across offline and online retail channels.
This role leads brand licensing and customized product sales, driving revenue growth while expanding the brand's reach and commercial value across key markets. The position combines strategic planning with hands‑on business development to build a compliant, scalable licensing and customization ecosystem.
Conduct market studies/business reports using appropriate market research tools (FGD, IDI, surveys, etc.) and analyze data reports, either initiated by MI or requested by business departments, to comprehend the external environment in terms of macroeconomics and market landscape. Provide proposals to support business decisions.
We are seeking a highly driven Digital Marketing Manager to lead digital strategy and execution across the Tencent ecosystem, including WeChat, WeCom, Tencent Ads, and other related platforms. This role will be responsible for building digital presence, accelerating brand awareness, and driving consumer and professional engagement through innovative digital initiatives.
The Trade Marketing Manager bridges the gap between brand marketing and sales by ensuring marketing strategies are effectively executed across distribution and retail (workshop) channels. This role drives demand generation and brand preference at the trade level by ensuring visibility, promotion, and engagement within distributors and workshops.
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