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知名新消费零售行业公司正在寻找一位市场部负责人。该职位需要候选人具备较强的市场战略规划能力和丰富的品牌推广经验。
1. 负责公司品牌体系搭建、规范梳理等管理工作,实现品牌调性的提升;2. 品牌年轻化,能建立品牌在年轻群体中的知名度。提高品牌在新媒体、社交媒体上的话题度;3. 品牌活动策划和执行。
根据公司战略和中长期发展规划,明确公司品牌定位,组织制定和规划实施公司品牌发展策略及各阶段品牌推广计划,以确保公司品牌推广与发展目标的实现,包括行业发展趋势剖析,竞品调研,品牌年度日常营销推广,媒体公关,品牌形象搭建,品牌故事包装,线下活动推广等。
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This role plays a pivotal role in overseeing and optimizing brand portfolio. The role is responsible for developing and executing strategies that enhance the value, market position, and growth potential of each brand within the portfolio.
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