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深入理解公司整体战略,制定与之相匹配的品牌及产品策略规划,包括品牌定位及二级发展策略、品类赛道选择及发展规划等,确保与公司整体战略保持一致;基于市场调研结果,打造差异化品牌及产品策略,扩大市场影响力;
Responsible for Trade Marketing
* Orchestrate and supervise the product's launches and push growth within the APAC portfolio* Coordinate the communication with regional offices of licensed Brands, explore possible channels to enhance business development for assigned brands* Convey brand positioning and promotional messages to Sales team through comprehensive marketing mix, conduct training to distribution partners in the region
The product manager works closely with all in- and external stakeholders to provide profitable growth and increase market share. The Product Manager reports to the Director of Marketing APAC/EMEA, in matrix with the local Marketing & Sales Director APAC.
This role will assistant China GM for overall marketing activities
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