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Develop 5 year brand strategy in China Market
1. Define and execute the positioning and promotion activities planning2. Develop content and (digital) tools & platforms3. Drive improvement and conversion through trends and performance analyses
Reporting to the Managing Director, the Integrated Marketing Manager will be leading the digital marketing efforts collaboratively with Marcom Strategies on a local and regional basis
This role develop and implement strategies and plans in brand marketing to support the brand development and business growth, as well as lead the brand to go digital.
As a Marketing Communication Manager, you will lead and manage company's marketing and communication team. Being responsible for company branding, internal & external communications, marketing campaigns and digital marketing promotions.
Support Polyurethanes (PU) business growth in the Region aligned with its business strategy to promote brand of its innovation solutions and generating leads in its targeted downstream sectors, through delivering strategic Marketing Communications programs and activities: Marketing Communications: 50%; Digital Marketing: 30%; Branding: 20%.
China Marketing Director is responsible for China sustainable and profitable business growth strategy of core turbo and breakthrough business. Lead Strategic Planning process (STRAP) to define and also responsible of the tracking of the execution of STRAP cross functional action plan.
Develop and Implement Asia strategy, supporting deep-dive segment cross functional & regional action plans.
Develop and manage an integrated B2B marketing plan end-to-end at an established technology company (eg. telco, software, cloud providers, IDC) with proven results.Lead a broad range of marketing disciplines (campaign, events, digital, PR/AR etc) and understands how they work together.
Lead the Marketing team to drive the brand awarness
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