PR Manager--Lifestyle Fashion

Shanghai Permanent RMB30,000 - RMB35,000 per month (RMB360,000 - RMB420,000 per year) View Job Description
负责确立品牌的公关策略
  • 新零售品牌
  • 成熟的生意

About Our Client

成熟的服装生活方式品牌

Job Description

1. 根据公司的战略,负责确立品牌的公关策略,帮助树立品牌形象及媒体关系维护等工作,并做好年度公关预算计划;

2. 围绕公关传播制定具体的沟通策略,包括不同产品线的定位、媒介关系的搭建和媒体维护;

3. 负责确立公关传播内容的选题及撰写,结合品牌策略、行业趋势,提炼品牌DNA、产品特点,形成有传播力的优质内容,并进行渠道的筛选、发布和传播监督;

4. 负责组织各类公关项目及线下活动的策划和实施流程;

5. 建立并保持与各媒体、明星、KOL的合作关系,确保品牌的调性并提高品牌曝光、品牌形象;

The Successful Applicant

1. 本科及以上学历,中文、传媒、艺术时尚等相关专业,海外留学背景优先;

2. 5年及以上时尚、服装行业、生活方式品牌公关工作经验;

3. 良好的文字写作能力,优秀的中英文写作与表达沟通能力;

4. 优秀的沟通、公关能力,关注细节、有责任感;

5. 为人诚信正直,能代表品牌形象;

What's on Offer

Competitive Salary

Contact
Mark Wu
Quote job ref
JN-092024-6525338
Phone number
+86 21 6035 3448

Job summary

Function
Marketing
Specialisation
Public Relations / Corporate Communication
What is your area of specialisation?
Retail
Location
Shanghai
Contract type
Permanent
Consultant name
Mark Wu
Consultant phone
+86 21 6035 3448
Job Reference
JN-092024-6525338

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.