Save Job Back to Search Job Description Summary Similar Jobs Drive brand growth in a high‑potential international market Own end‑to‑end marketing strategy across digital and offline channels About Our Client Our client is a fast-growing international beverage company delivering healthier drink options. With strong investment, in‑house manufacturing, and rapid U.S. expansion, the business is scaling quickly and seeks a marketer capable of driving brand visibility with mainstream consumers. Job Description Develop and implement comprehensive marketing strategies to build brand awareness and boost funnel metrics. Lead both digital and offline marketing activities, driving campaign planning and execution for the U.S. market. Oversee annual marketing planning and manage market-level budgets. Own social media operations end‑to‑end: craft localized content, launch integrated campaigns, and collaborate with global teams to align channel strategy. Drive influencer partnerships and PR initiatives to enhance brand reach. Build an offline activation roadmap, identifying and managing partners for events, sponsorships, pop‑ups, and sampling programs. The Successful Applicant 5+ years of experience in brand marketing or brand management within consumer goods, preferably beverages. Background in fast-growth environments such as agencies or startups is advantageous. Strong ownership mindset, capable of navigating ambiguity and solving problems creatively. Collaborative team player with strong communication and ideation skills. Comfortable testing, learning, and iterating in a fast-paced environment. What's on Offer Opportunity to own marketing strategy for a high-growth market Creative autonomy to shape brand presence across multiple touchpoints entrepreneurial environment with strong internal resources Chance to influence the next phase of the brand's international expansion Contact Claire T Tan Quote job ref JN-022026-6942438 Phone number +862022830244 Job summary Function Marketing Specialisation Marketing/Director/VP What is your area of specialisation? FMCG (Fast Moving Consumer Goods) Location Guangzhou Contract type Permanent Consultant name Claire T Tan Consultant phone +862022830244 Job Reference JN-022026-6942438
