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这位CMO将会负责企业的市场营销策略,品牌落地和公关等。同时也将主导营销战略落地,配合业务发展和客户开拓。
To develop and execute sustainable plans to deliver on the financial, people and corporate sustainability objectives. Key responsibilities include managing team members, overseeing of the budget, setting growth strategy, developing strong supplier relationships, shaping the working environment, allocating resources and people development.
Reporting to the Group Chief strategy officer, this role has a primary focus on China strategy development, strategy execution and business development.
咨询项目总监/经理/高级顾问
根据业务整体战略发展需要,制定中长期营销战略和产品品牌战略规划并组织实施,优化产品结构,提升市占率。制定各产品品牌及媒介策略,提高品牌知名度和美誉度。
直接汇报给集团品牌总监,根据公司的市场发展战略及公司品牌定位,主要负责文案撰写:包括官网文案、官微、官博、线下宣传文案(如店面展示及媒体的位置、商务流程沟通和内容展示等)、对外公关稿件等;品牌推广活动:包括活动策划、组织及落地(有供应商);负责行业主流媒体对接及维护工作。