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Create PR related strategies for the companyEnsure the execution of PR strategy both internally and externally
过往品牌PR+产品PR经验(包括舆情危机公关),15年以上工作经验
统筹媒介渠道舆情监测与危机公关
制定年度公关计划、政府项目申报计划,并做好年度成本预算及组织实施,保证计划落地与政府部门、半官方机构、高层决策人士、行业组织、媒体等相关部门保持良好互动、合作关系
1. 高管对外形象包装,丰富的高管撰文经验,文笔优秀,行业洞察深入2.企业、品牌传播:基于业务和品牌需求,多角度挖掘具有传播价值的素材,负责品牌及管理层对外内容输出,分析把握各层面对外信息的口径,具备制定和把握业务对外宣传的深度内容的能力,维护整体品牌形象,提升品牌影响力;
You will be the final responsible person for all China communications content, to localize, edit and re-writer global material for the client's new relocated websites, WeChat, Weibo, Zhihu and short video platforms. Meanwhile, you should also support the specific project of marketing campaigns.
The role will own full P&L responsibility, heading the business in all commercial aspects, drive accelerated growth and manage teams. You will work closely with the internal department Directors to define and execute business strategy and team management strategy. You will support all disciplines in strategically translating clients' branding, value or service into creative solutions through innovative thinking and business execution.
Lead the PR and content creation