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作为公司的服装设计总监, 主要负责对公司全年两季的服装产品负责, 制定产品设计策略和设计方案
根据公司目前的品牌战略. 负责品牌创意的构思及执行, 确保创意额质量和效果
1、负责公司海外品牌及产品品牌规划、设计、推广及管理工作;2、组织实施海外品牌推广策略及品牌发展策略,建立有效的分析、评估体系,保障品牌建设及推广效果;3、开展市场调查,分析同行或竞争对手的品牌活动对公司的影响
品牌战略规划:制定和执行组织的品牌战略。了解目标市场、竞争对手和消费者需求,制定长期的品牌发展计划,并确保品牌战略与组织的整体战略目标一致。
1、负责集团品牌建设(品牌资料、形象管理、内容输出等),与国际团队协作,搭建品牌建设工作体系;
带领团队主导实施各营销推广方案,亲自组织落实设计、策划、品牌运营相关具体工作,对品牌影响力及营销推广的数据化结果直接负责
快速成长的空间丰厚的薪酬待遇
Acting as General Manager of the Brand is responsible for overseeing all aspects of the brand's operations, including strategic planning, financial management, product development, marketing, sales, and customer service.
Manage and develop the JD channel strategy for the brand from 0-1, aiming to achieve sales targets and expand market share
This role will facilitate and support the development of long-term strategies for each function and operation unit across the Sauce Group globally, roll out the strategic planning platform, promote the improvement in sales and operation efficiency and ensure the adequate allocation of resources