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从品牌管理,产品管理,以及电商管理等内部顾客的商业问题出发,针对性地设计调研方案及执行。研究结果结合二手资料,历史数据和内部数据进行综合分析,进行消费者洞察及市场洞察研究,形成相关市场研究报告;
根据科技集团的整体战略,进行市场战略的规划与制定。包括对公司的市场定位、目标市场和竞争对手进行深入分析,从而制定出符合公司战略的市场战略和目标。需要负责品牌定位、品牌策略的制定,以及监督品牌形象的宣传和推广,包括广告、公关活动等。需要监测市场反馈,及时调整品牌策略,确保公司品牌的 独特性和竞争力。
This is a newly created country head position for a Chinese luxury brand, famous in China, which would like to get into US market.
As GM, you will be expected to devise the business strategy for this new cold chain facility, with a key focus on how you will find and recruit customers to lease the warehouse. You will be accountable for contract negotiation, relationship management, providing technical advice and ultimately the entire P&L of the site.
负责公司战略规划和运营管理工作,通过对齐公司战略意图,深入市场分析、经营数据驱动,确保从战略制定到落地和运营的高效斜街;