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Support Polyurethanes (PU) business growth in the Region aligned with its business strategy to promote brand of its innovation solutions and generating leads in its targeted downstream sectors, through delivering strategic Marketing Communications programs and activities: Marketing Communications: 50%; Digital Marketing: 30%; Branding: 20%.
市场品牌负责人
As a Marketing Communication Manager, you will lead and manage company's marketing and communication team. Being responsible for company branding, internal & external communications, marketing campaigns and digital marketing promotions.
Support communications and external affairs , sharing our stories and building relationships in China consistent with global strategy, values, and the operational needs of all business units in China.
Working in close collaboration with Sales, Field Application and Product Management Teams, The Scientific Marketing Manager contributes to revenue growth in the China market by engaging customers throughout the buyer's journey through development of creative and effective marketing strategies and campaigns, and by providing leadership, mentorship and training to a team of Scientific Marketing Specialists and Coordinators.
This role develop and implement strategies and plans in brand marketing to support the brand development and business growth, as well as lead the brand to go digital.
It delivers a digital experience centered around our consumers and customers. The aspiration is to define and build a consistent digital strategy, plans and capabilities, seamless experience across all omni-channel touchpoints, so that to enhance consumer brand awareness, consideration, consultation and customer digital experiences and brand adoption in the market
To create and maximize value and potential for designated category in professional channel by developing, planning and implementing marketing strategy and promotional tactics that aligned with the Brand Strategy to achieve targeted sales growth and market share growth
This role will launch and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.
You will lead sales ops team and business analysis team to build up the infrastructure and playbook, and turn data into insights and action items and to push the business forward in a scalable way. This role will work intensively with the region leadership across functions (BD, CSM, marketing, product lines, etc.) and the global team