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You will be working closely with EC, Retail, PR, Creative, Social team, RBE to develop clear, efficient content creation process, guidelines, performance results tracking system to allow social editorial team to effectively deliver content with good quality, engagement and ROI.
直接汇报给集团品牌总监,根据公司的市场发展战略及公司品牌定位,主要负责文案撰写:包括官网文案、官微、官博、线下宣传文案(如店面展示及媒体的位置、商务流程沟通和内容展示等)、对外公关稿件等;品牌推广活动:包括活动策划、组织及落地(有供应商);负责行业主流媒体对接及维护工作。
Develop 5 year brand strategy in China Market
As part of the China Communications and PR team, this role reports directly to the Senior Manager, China Communications and PR, and will act as a strategic partner to internal stakeholders
Responsible for overall marketing, especially event for the brand
1、负责海外新产品上市的整体营销方案与落地;2、对海外产品进行品牌化包装,包括:产品定位、目标客户,核心价值等;
市场品牌负责人
Working in close collaboration with Sales, Field Application and Product Management Teams, The Scientific Marketing Manager contributes to revenue growth in the China market by engaging customers throughout the buyer's journey through development of creative and effective marketing strategies and campaigns, and by providing leadership, mentorship and training to a team of Scientific Marketing Specialists and Coordinators.