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资深产品经理岗,需熟知电热/电动/清洁类电器产品,具备极强的沟通及项目推进的能力,发挥产品经理的能量,协助企业打开海外市场新局面。
1、负责海外新产品上市的整体营销方案与落地;2、对海外产品进行品牌化包装,包括:产品定位、目标客户,核心价值等;
负责企业内多品牌及品类场景营销方案制定,分析洞察消费者述求,制定合适的产品组合管理集团内私域会员数据,了解消费者购买及复购行为,完成产品生命周期管理
Working in close collaboration with Sales, Field Application and Product Management Teams, The Scientific Marketing Manager contributes to revenue growth in the China market by engaging customers throughout the buyer's journey through development of creative and effective marketing strategies and campaigns, and by providing leadership, mentorship and training to a team of Scientific Marketing Specialists and Coordinators.
It delivers a digital experience centered around our consumers and customers. The aspiration is to define and build a consistent digital strategy, plans and capabilities, seamless experience across all omni-channel touchpoints, so that to enhance consumer brand awareness, consideration, consultation and customer digital experiences and brand adoption in the market
To create and maximize value and potential for designated category in professional channel by developing, planning and implementing marketing strategy and promotional tactics that aligned with the Brand Strategy to achieve targeted sales growth and market share growth
Responsible for the overall operations of our overseas subsidiary, including finance, human resources, sales, and marketing.
Represent the brand as a whole in CN