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The Trade Marketing Manager bridges the gap between brand marketing and sales by ensuring marketing strategies are effectively executed across distribution and retail (workshop) channels. This role drives demand generation and brand preference at the trade level by ensuring visibility, promotion, and engagement within distributors and workshops.
The Marketing Director will oversee and guide all marketing initiatives within the durable industry, ensuring the development and execution of effective strategies to drive brand growth and market presence. Based in Shanghai, this role requires a results-oriented with a proven ability to manage large-scale campaigns and align them with business objectives.
Overall business management, focusing on operational performance, commercial growth, and organisational development within a manufacturing environment.
We are seeking a skilled Trade Marketing Manager to manage and execute trade marketing strategies within the FMCG industry. Based in Shanghai, this role focuses on driving sales growth and strengthening brand presence across key markets.
This role is responsible for the end-to-end business performance across both domestic and cross-border Tmall flagship stores, with full ownership of GMV, profitability, and operations. It requires driving integrated e-commerce strategies spanning merchandising, paid media (RTB), live streaming, and customer experience to deliver sustainable growth.
该职位主要负责公司旗下食品业务项目，制定全国市场营销战略与落地，并带领团队负责全国线下所有业务拓展及优化销售渠道。
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