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The Trade Marketing Manager bridges the gap between brand marketing and sales by ensuring marketing strategies are effectively executed across distribution and retail (workshop) channels. This role drives demand generation and brand preference at the trade level by ensuring visibility, promotion, and engagement within distributors and workshops.
The role of Sr. Digital Marketing Manager offers an exciting opportunity to lead and optimise digital strategies within the FMCG industry. Based in Shanghai, this position focuses on driving impactful marketing campaigns and enhancing the company's digital presence.
This position acts as the strategic partner to cross-regional Strategic stewardship, translating market complexity into actionable commercial advantage.
To oversee the China sales team in driving market position, achieving sales targets, advancing business model innovation and transformation, and exploring new sectors as pathfinders to deliver both current and future growth in China.Accountable for both the sales team and core functions to enable end-to-end alignment and deliver integrated CVP to customers.
This role is responsible for driving international B2B sales growth by developing new markets and managing distributors and partners.It requires a proactive and self-motivated professional who can build strong client relationships and deliver sustainable business results in a global environment.
The role focuses on China's crude oil and refinery landscape as well as petcoke‑consuming industries, converting market insights into practical commercial inputs for traders and senior management. This position sits at the intersection of market research, commercial activities, and trading execution, rather than a purely academic or data‑reporting role.
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