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品牌调性把控
根据业务整体战略发展需要,制定中长期营销战略和产品品牌战略规划并组织实施,优化产品结构,提升市占率。制定各产品品牌及媒介策略,提高品牌知名度和美誉度。
Our client is a distinguished machinery group with a solid foundation and ongoing development in China. As part of their expansion into new sectors, they are seeking a dy/namic lead/er to oversee their Key Account operations and drive future growth.
中东系美元基金招聘PR/公关领域总监级岗位,作为基金内部公关负责人,与合伙人紧密合作,协助全盘对外关系事务,包括海外媒体关系,海外活动统筹,品牌策略规划执行,团队管理等
这位CMO将会负责企业的市场营销策略,品牌落地和公关等。同时也将主导营销战略落地,配合业务发展和客户开拓。