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负责公司产品在华营销和业务开发;定义营销策略,领导整体产品营销任务,包括区域战略,客户设计,生态系统支持,上市活动,预测,计费,预算等;
Analyze protfolio performace along key metrics, draw implications and develop recommendations based on key market trends.Work closely with the local sales/R&D team to ensure relevant market strategy implementatiln and necessary solutions are delivered with excellence to the market.
危机公关舆情管理
Lead the PR and content creation
Contributes to the revenue and profitability targets for the segment by defining and executing in the region the (sub) segment strategy (including elements such as Go To Market models, Innovation, winning value proposition, product offer, specification and approvals, and related communication tactics) and activating local sales teams providing guidance with proper training and sales pipeline management review.
Define and guide the country brand strategy consistent with the international brand positioning and the country's priorities to contribute to continued growth of the brand and the consumer relationship.