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This role develop and implement strategies and plans in brand marketing to support the brand development and business growth, as well as lead the brand to go digital.
Responsible for overall marketing, especially event for the brand
市场品牌负责人
Reporting to the Managing Director, the Integrated Marketing Manager will be leading the digital marketing efforts collaboratively with Marcom Strategies on a local and regional basis
This role will develop long-term and short term strategic brand plan to achieve business goals and lead overall marketing team to build up the brand.
- Maintain a thorough understanding of brands, sales objectives and strategies and provide continuous feedback/input to Brand management and brand marketing team- Communicates brand strategies, objectives, and marketing programs to sales- Adapt local trade-plans guidelines per distribution channel
This role need to lead and manage whole marketing functions to develop and drive marketing strategy, compile and analyze client insights, market trends and competitive landscape to identify business opportunities, translate into fully integrated actions to elevating the experience of client decision journey, so as to build up luxury brand identity position and gain market share for the brand in prestige luxury skincare industry.
Overall marketing scope
This role will launch and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.