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PageGroup changes lives for people through creating opportunity to reach potential.
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As a PR Director, you will be contributing to company overall branding build up, media management, crisis management and internal communication.
Lead the PR and content creation
To create and maximize value and potential for designated category in professional channel by developing, planning and implementing marketing strategy and promotional tactics that aligned with the Brand Strategy to achieve targeted sales growth and market share growth
It delivers a digital experience centered around our consumers and customers. The aspiration is to define and build a consistent digital strategy, plans and capabilities, seamless experience across all omni-channel touchpoints, so that to enhance consumer brand awareness, consideration, consultation and customer digital experiences and brand adoption in the market
直接汇报给集团品牌总监,根据公司的市场发展战略及公司品牌定位,主要负责文案撰写:包括官网文案、官微、官博、线下宣传文案(如店面展示及媒体的位置、商务流程沟通和内容展示等)、对外公关稿件等;品牌推广活动:包括活动策划、组织及落地(有供应商);负责行业主流媒体对接及维护工作。
危机公关舆情管理