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协助CEO建立各品牌营销战略(品牌发展战略、渠道发展战略、商品战略、营销组合策略和年度/季度/月度营销计划),参与公司短、中、长期的营销战略计划
1、负责海外市场(包括国内出口,海外子公司管理,海外市场开发等);2、负责品牌全球化发展经营,制定品牌海外发展策略规划;
根据公司战略和中长期发展规划,明确公司品牌定位,组织制定和规划实施公司品牌发展策略及各阶段品牌推广计划,以确保公司品牌推广与发展目标的实现,包括行业发展趋势剖析,竞品调研,品牌年度日常营销推广,媒体公关,品牌形象搭建,品牌故事包装,线下活动推广等。
根据销售目标规划,组织产品的市场调研及分析工作,根据消费人群分析和消费者实际需求,结合产品市场表现分析,结合服装产品的品牌定位与营销的市场方向,制订产品结构及产品发展规划,形成商品企划方案。
根据公司战略目标,统筹制定各电商平台(天猫、小红书、唯品,京东、抖音等)发展规划统筹指导各平台的运营工作,针对不同平台提出有效的运营策略,最终达成营销目标
This role focuses on managing operational excellence projects end-to-end, including diagnostics, solution design and implementation, while working closely with client management to drive transformation and capability building. It also involves project ownership, client engagement, and contribution to business development within the consulting team.
我们正在寻找一位经验丰富的质量总监,全面负责公司质量管理体系、客户质量、供应商质量及制造质量的战略规划与运营管理。该职位将带领跨职能团队持续提升产品质量和运营效率,确保公司满足国内外客户及行业标准要求。
We are seeking an experienced Global Supply Chain Operations Lead to drive supply chain excellence across global logistics, warehousing, planning, and order fulfilment operations. This role will play a critical part in building an integrated global supply chain ecosystem while supporting international business growth and operational transformation.
负责统筹集团多基地生产运营与产能规划,推进制造体系优化与效率提升的高级管理岗位。
This role is for overseeing global manufacturing, sourcing, quality, compliance, and procurement operations to ensure products are delivered efficiently, reliably, and at scale. The position will partner with cross-functional teams to strengthen supplier networks, improve operational performance, optimise margins.
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