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负责快消品牌的电商业务,带领20人的团队,通过精细化运作,实现业务的稳定中发展。与阿里、京东、抖音等主流电商平台合作,并涉及分销渠道。
作为阿里渠道负责人,带领团队负责快消品天猫旗舰店和天猫超市的店铺运营,生意体量2个亿。
在一家总部位于北京的工具类产品公司中,这是一个至关重要的职位,负责推动产品开发和落地。
1.负责TikTok的广告投放策略和执行,包括研究广告目标受众,收集广告素材和创意,设置广告投放预算和跟踪广告投放效果2.负责TikTok账号的运营和维护,包括策划、执行、落地各种营销活动和内容,提升粉丝数量和用户粘性
建立品牌视觉调性、规范。理解业务,把控品牌营销、新品、电商、线下视觉输出,对消费者全触点品牌形象感知正确负责。带领品牌/新品设计团队,提升全球化一套物料包质量,加入场景化/人物化内容,完成全球化表达;
线上全渠道营销总监将负责制定和执行线上营销战略,提升品牌的数字化影响力,并带动销售增长。
MP CN Chinese Go live Test
全面负责品牌市场战略与销售转化策略,提升品牌影响力与销售业绩,精准覆盖两大核心客群:传统高净值客户与新一代年轻高消费力人群。
We are looking for a battle-tested, commercially sharp VP of Sales to lead our growth in China. You'll be both a strategist and an operator-owning topline goals, building scalable channel frameworks, and creating a playbook for the next stage of "small but strong" growth.
客户营销,渠道创新推广
My client is seeking an experienced Marketing Director to lead the marketing team in China. The ideal candidate will work closely with the General Manager to develop and execute annual marketing plans, align with global brand strategies, and drive market expansion. This role requires a strategic thinker with a strong background in consumer goods marketing, team leadership, and cross-functional collaboration.
A position with full P&L responsibilities for the entire regional business unit, develop & execute forward-looking business strategies, and formulate aggressive actionable business plan.
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