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Be fully responsible for driving all marketing planning and all communications, activations of the brand within China to build brand awareness. To succeed in this role, the successful candidate has to be a marketing professional with a strong understanding of consumer marketing in the channel, communications and media landscape across China, with a high sensitivity to beauty.
An iconic, British lifestyle brand is looking for a Head of Marketing, in what is a business critical ole and will be part of the senior APAC leadership team.
我们的客户是一家拥有百年历史的全球知名玻璃器皿制造商,凭借齐高品质的产品、丰富的品种和不断创新的能力,在全球市场上占据重要的位置。
独立制定并执行所负责产品市场推广战略,提高品牌知名度和市场份额,策略包括线上电商、线下渠道及特殊渠道等;负责产品全生命周期管理,包括市场调研、数据分析、产品规划、新品上市和推广。
策略制定:基于公司整体战略,深入理解产品和用户行为,制定品效合一的整体策略;设计并打造具有爆款DNA的传播创意,确保策略的有效落地与持续优化,强化品牌的行业领导心智并驱动业务增长;传播与运营管理。
As GM, you will be expected to devise the business strategy for this new cold chain facility, with a key focus on how you will find and recruit customers to lease the warehouse. You will be accountable for contract negotiation, relationship management, providing technical advice and ultimately the entire P&L of the site.