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Execute the strategic customer retention and eCRM programs and will oversee the database recruitment and retention
CRM全渠道运营岗位:对接(零售,电商)渠道的人群及会员运营,会员忠诚度管理,销售导购工具的运营
负责建立、维护和优化完善会员管理体系,提升用户消费体验,开发潜在客户,维系现有客户,增加有效会员数量,提高顾客活跃度,复购率及忠诚度负责CRM核心项目把控及顾客信息收集分析,搭建消费者数据模型,将消费者行为和偏好等数据化管理,及时提供业务报告,为业务决策提供有效的参考,强化精准营销。
制定年度CRM策略和预算
Overall CRM scope and help business growth
Develop and implement CRM strategy, roadmap to successfully enhance consumer recruitment and retention, effectively drive to conversion.