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1. 根据公司发展战略,进行品牌战略规划及品牌体系建设,提升品牌形象与品牌价值;2. 负责品牌的年度建设计划及方案,如品牌定位策略、媒介策略、公关策略、新媒体营销策略等;
1、制定总体海外市场发展战略以及海外市场发展目标;拓展公司的市场策略,把握公司在行业中的发展方向,完成公司在行业中的市场定位,及时提供市场反馈;2、制定和实施年度海外市场推广计划和产品计划,协助营销中心制定业务计划,配合市场推广业务计划;
1、结合公司战略目标与行业趋势,制定品牌战略规划及市场推广方案,进行品牌文化建设,负责品牌调性整体把控,推动建设品牌项的资源积累;2、负责海外品牌运营,新媒体全矩阵管理及产出把控;统筹官网、官博、短视频等第三方平台的选题、撰写、营销等日常运营,不断提升品牌影响力;
Reporting to the CFO, the FP&A Manager leads a small team and works closely with senior management to increase the company's efficiency and profitability by assisting with the formulation of both the medium and long-term financial plan.
Our client is a well-known FMCG brand with mature business mode and good working environment.
作为品牌管理操盘手,直接向高层进行汇报,负责公司品牌战略规划的拟定及落实执行。
1、参与制订公司品牌战略,根据公司品牌战略和目标,制定企业长期品牌发展规划及具体品牌发展计划,促进公司品牌战略目标实现;
打造公司产品的品牌力,提高线上品牌知名度。
品牌战略规划:制定和执行组织的品牌战略。了解目标市场、竞争对手和消费者需求,制定长期的品牌发展计划,并确保品牌战略与组织的整体战略目标一致。
1、负责公司海外市场营销体系的战略分析、战略定位、运营模式、竞争策略、实施规划等方面的管理工作,制定符合市场发展的品牌营销运营策略,对公司品牌营销战略目标负责;2、统筹调配营销资源,跟踪市场推进效果,分析品牌营销活动成效,组织实施产品及品牌营销推广计划,开展营销活动推进等管理管控工作;
根据公司整体策略,统筹整体品牌策略规划,整合各方资源,重点聚焦各产品品牌规划与落地,线上线下多渠道助力品牌声量提升
Our client is a well-known FMCG MNC based in Guangzhou. They are actively looking for a Senior Finance Analysis Manager. This role will be responsible for topline finance analysis and control.
确定品牌在新市场的定位通过营销手段增加新产品上市后的销量
华南区某大型上市制造业,企业研产销一体,百亿销量, 具有竞争力的底薪+提成奖金+福利保障+人文关怀
1、负责品牌体系的搭建、品牌定位,制定品牌策略及品牌调性、品牌故事,制定全链路整合营销策略;2、负责制定品牌发展规划和组织实施各类宣传推广计划,分析各区域市场格局,区域市场营销活动策略,提高重点国家核心营销指标;
a truly customer-centric companymonitoring, prioritizing, initiating and executing appropriate public affairs strategies aligned with regional business goals and global PA approach
Act as the product lead in China and define and lead projects of audio products
Responsible for the overall operations of our overseas subsidiary, including finance, human resources, sales, and marketing.
Work closely with product development team to ensure design for manufacturingResponsible for technical initiatives in injection molding, assembly and printing to enable suppliers for process improvement
Project Manager - Global Famous FMCG Brand