Senior PR Specialist --- Luxury Brand

Shanghai Permanent View Job Description
Support PR activities across media relations, editorial opportunities, and brand events while contributing to the visibility of a luxury fashion brand. Work closely with internal teams to deliver impactful communications initiatives and events.
  • Grow your influence within a luxury brand.
  • Shape impactful stories through media, events, and brand communications.

About Our Client

Our client is an iconic luxury brand known for its exceptional craftsmanship, heritage, and timeless elegance. With a strong presence across international markets, the brand continues to set the standard for excellence in luxury lifestyle and fashion.

Job Description

  • Manage day-to-day media relations, including press outreach, media enquiries, interview coordination, and coverage tracking.
  • Build and maintain strong relationships with fashion, luxury, lifestyle, and business media.
  • Plan and execute press days, media previews, product launches, and other PR events.

The Successful Applicant

  • 3+ years of PR experience gained within luxury fashion, luxury lifestyle, or premium consumer brands.
  • Proven experience managing media relations, editorial placements, and PR events.
  • Strong network across fashion, luxury, and lifestyle media.
  • Experience supporting product launches, press days, and brand communication initiatives.

What's on Offer

  • A key role within a renowned luxury brand, offering strong visibility and ownership.
  • Supportive team culture with excellent career progression opportunities.
Contact
Yan Tian
Quote job ref
JN-082026-7085521
Phone number
+86 2160268068

Job summary

Function
Marketing
Specialisation
Public Relations / Corporate Communication
What is your area of specialisation?
Retail
Location
Shanghai
Contract type
Permanent
Consultant name
Yan Tian
Consultant phone
+86 2160268068
Job Reference
JN-082026-7085521

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.