Save Job Back to Search Job Description Summary Similar Jobs Reporting directly to the Founder. This role will drive international brand development and growth initiatives. About Our Client Our client is an innovative technology company focused on AI-powered consumer products and smart home solutions.With strong in-house R&D, manufacturing, and supply chain capabilities, the company has successfully developed several AI-enabled hardware products and established a solid business foundation in the domestic market. The organization is now accelerating its international expansion strategy, with North America identified as a key growth market.The business is entering a new phase of development, expanding from a single product category into broader AI-driven home and lifestyle applications. Job Description Develop and execute international marketing and growth strategies Support go-to-market plans for new product launches Build and manage influencer and creator programs across digital platforms Drive brand awareness, customer acquisition, and user engagement Collaborate with PR agencies, media partners, and external marketing vendors Work closely with product, commercial, and leadership teams on market positioning and messaging Develop content, community, and customer advocacy programs Monitor marketing performance and optimize growth initiatives based on data and insights Contribute to the development of an international marketing organization as the business expands Support crowdfunding campaigns and new market entry initiatives where appropriate The Successful Applicant 8+ years of experience in international marketing, growth, brand management, or go-to-market functions Experience within consumer electronics, smart devices, AI products, IoT, smart home, or related technology sectors Familiarity with North American markets and international consumer behavior Strong understanding of influencer marketing, content marketing, and digital demand generation Experience launching products in international markets Knowledge of e-commerce ecosystems, including Amazon and DTC business models Commercial mindset with strong analytical and problem-solving abilities Comfortable working in a dynamic, entrepreneurial environment What's on Offer Direct collaboration with company leadership Opportunity to contribute to international brand development Exposure to innovative AI hardware products and new product categories Entrepreneurial and fast-paced environment Performance-based incentive structure aligned with business growth objectives Contact Jacqueline Liu Quote job ref JN-082026-7076635 Phone number +8675536350504 Job summary Function Marketing Specialisation Marketing/Director/VP What is your area of specialisation? Technology & Telecoms Location Shenzhen Contract type Permanent Consultant name Jacqueline Liu Consultant phone +8675536350504 Job Reference JN-082026-7076635
