Save Job Back to Search Job Description Summary Similar Jobs On-Trend outdoor Business Oversee the end-to-end merchandising function, About Our Client Well-Known Sports Brand Job Description Product Creation Strategy & Leadership Define and execute the global merchandising strategy aligned with brand vision, business objectives, and consumer needs. Lead the seasonal product creation process from opportunity identification through product line architecture, assortment planning, and go-to-market execution. Drive a consumer-first approach, leveraging athlete insights, market trends, performance needs, and emerging cultural movements. Develop long-term product roadmaps that balance innovation, commercial viability, and brand differentiation. Establish clear product segmentation, pricing architecture, and category growth strategies. Merchandising & Assortment Management Own global product assortment strategy across footwear, apparel, equipment, and accessories categories. Ensure product lines deliver optimal balance between innovation, performance, style, profitability, and market relevance. Drive product lifecycle management, identifying opportunities to expand, optimize, or rationalize assortments. Lead seasonal line planning, SKU productivity analysis, and category performance reviews. Build assortment frameworks tailored to wholesale, retail, eCommerce, and marketplace channels. Consumer & Marketplace Insights Deep understanding of consumer behavior, athlete needs, and marketplace dynamics. Translate insights into actionable product opportunities and commercial strategies. Monitor competitive landscape and industry trends to identify white-space opportunities. Partner with Consumer Insights and Analytics teams to inform investment priorities and product decisions. Cross-Functional Product Creation Leadership Collaborate closely with Design, Innovation, Development, and Sourcing teams to bring compelling products to market. Drive alignment across functions throughout the product creation calendar. Ensure products meet consumer expectations for performance, quality, sustainability, and value. Lead key milestone reviews and decision-making throughout the creation process. Commercial Performance & Financial Management Own category revenue, margin, and inventory productivity targets. Establish category business plans and financial forecasts. Optimize product mix to achieve growth and profitability objectives. Drive data-informed decision making through robust KPI tracking and analysis. Team Leadership & Organizational Development Build and lead a merchandising organization. Coach, mentor, and develop future merchandising . Foster a culture of innovation, accountability, collaboration, and consumer obsession. Implement practices, tools, and operating processes across the merchandising function. The Successful Applicant Bachelor's degree required; MBA preferred. 15+ years of progressive merchandising, product management, or product creation experience within sportswear, athletic footwear, sporting goods, outdoor, or lifestyle brands. Proven leadership experience at Director, Senior Director, VP, or equivalent level. Demonstrated success large-scale product creation organizations in a global environment. Strong understanding of athletic performance products, consumer trends, and merchandising excellence. Deep expertise in merchandising strategy and product line management. Strong understanding of the end-to-end product creation process. Exceptional commercial and financial acumen. Ability to translate consumer insights into winning product strategies. Strong analytical and strategic thinking capabilities. Excellent communication, influencing, and stakeholder management skills. Proven ability to lead complex cross-functional organizations. Experience working across global and regional markets. A consumer-centric product visionary. A commercially driven business . Passionate about sports, athletes, and innovation. Comfortable operating in a fast-paced, matrixed global organization. A collaborative who inspires teams and elevates organizational capabilities. Data-driven while balancing intuition, creativity, and entrepreneurial thinking. What's on Offer Permanent position offering stability and growth potential. Comprehensive benefits package (details provided upon request). Interested candidates are encouraged to apply to explore this opportunity further. Contact Mark Wu Quote job ref JN-042026-6991065 Phone number +86 21 6035 3448 Job summary Function Retail & Sourcing Specialisation Product Development What is your area of specialisation? Retail Location Shanghai Contract type Permanent Consultant name Mark Wu Consultant phone +86 21 6035 3448 Job Reference JN-042026-6991065
