Merchandising Manager--Lifestyle Fashion

1. Category Strategy, Planning & Buying Management
⚫Lead the formulation of medium and long-term development strategies for footwear and other categories, combine global brand positioning and local market consumption characteristics, clarify category positioning, core track and product iteration direction.
⚫Take charge of end-to-end merchandise planning work, including annual/seasonal category budget splitting, volume & value structure layout, category proportion allocation of core, basic and trendy styles, and complete scientific seasonal assortment planning.
⚫Independently undertake FTW category buying business, follow global seasonal product launch rhythm, complete new product selection, style evaluation, volume confirmation and order placement work; combine local market sales characteristics, consumer size preference and demand forecast, optimize buying structure, control order quantity and SKU richness, balance product profitability and market competitiveness.
⚫Conduct product tier ranking and assortment layout optimization, and build a data-driven, scientific category product portfolio system
⚫Cooperate with principal to docking global product resources, realize localized optimization and landing of global products, and meet the differentiated needs of local consumers.2. Product Lifecycle Management & Data-Driven Operation
⚫Take full charge of end-to-end FTW product lifecycle management (PLM), covering pre-launch preparation, launch window arrangement, in-life sales incubation, mid-cycle performance optimization, late-cycle clearance and end-of-life discontinuation.
⚫Formulate standardized lifecycle management SOP for footwear and other products, define core nodes including new product listing period, sales period, decay period and obsolescence period, and launch differentiated operation strategies for each stage.
⚫Track the whole-cycle sales performance, inventory status and market feedback of seasonal products, conduct in-depth analysis of sales data, inventory data, consumer data and industry trend data, summarize product sales and inventory performance advantages and disadvantages, and output regular business review reports.
⚫Responsible for seasonal investment review and OTB budget management, put forward reasonable order adjustment, replenishment and discontinue suggestions according to product life cycle rules, market sales changes and inventory health status, optimize SKU structure and inventory distribution across channels and regions, maximize the sales volume and profit contribution of single SKU within the valid lifecycle, and improve category gross profit rate and sales conversion rate.3. Inventory Management
Closely link inventory strategy with product lifecycle rhythm, implement differentiated inventory tactics for each stage:
Adopt active stocking and dynamic replenishment strategies for new product launch and sales period;
Carry out strict inventory control and gradual stock allocation adjustment for sales decay period; Execute centralized clearance and quick inventory liquidation for end-of-life obsolete styles.

4. Cross-department Collaboration & Project Landing
⚫Collaborate with planning, supply chain, logistics and retail terminal teams to ensure timely product ordering, delivery, warehousing and listing, and guarantee the smooth landing of new products.
⚫Cooperate with marketing and sales teams to align GTM calendars to unify all sales and promotion time nodes.
⚫Closely cooperate with the VM (Visual Merchandising) team to align seasonal product layout themes, new product display logic, and window showcase arrangement standards; synchronize product launch timelines, promotional rhythms and product lifecycle adjustment nodes, ensure in-store display schemes fully match merchandise assortment strategies and seasonal selling priorities, and maximize on-floor conversion rate.
⚫Design and implement incentive mechanisms tailored to frontline team, including sales performance incentive, inventory health incentive, bestseller incubation incentive etc.

5. Team Management & Standard Optimization
⚫Lead and manage the merchandising team, undertake team daily management, business guidance and talent training
⚫Sort out and optimize category merchandising SOP, improve the standardization and refinement of category operation, and promote the continuous iteration and upgrading of merchandising system and process
⚫Fully mobilize team initiative and executive enthusiasm.