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Marketing Specialist - 1year contract

Shanghai Temporary View Job Description
We are looking for a proactive and execution-oriented Marketing Specialist to support the marketing and promotion of licensed IPs in the China market. This role will be involved in consumer marketing initiatives, brand events, licensed merchandise projects, and vendor management, working closely with both internal stakeholders and external partners to ensure successful project delivery.
  • Stable and excellent platform
  • Work with a high performing team, across multiple business units.

About Our Client

Our Client is looking for a Marketing Specialist to support IP licensing, consumer marketing campaigns, events, and merchandise-related initiatives in China.

Job Description



Key Responsibilities

  • Assist in the planning and execution of marketing campaigns for licensed IPs and consumer-facing marketing activities.
  • Support the planning, execution, and performance tracking of both online and offline brand events.
  • Liaise with licensees, agencies, and business partners to drive joint marketing and promotional programs.
  • Participate in licensed merchandise-related marketing projects and support promotional activations.
  • Manage and coordinate external vendors, event agencies, and creative partners on a day-to-day basis.
  • Monitor project timelines, budgets, and contract processes to ensure timely and high-quality delivery.
  • Assist in preparing marketing materials, campaign proposals, presentations, and reports.
  • Collaborate closely with internal teams including Sales, Licensing, Legal, and Finance to support cross-functional projects.

The Successful Applicant



Requirements

  • Bachelor's degree.
  • 2-5 years of experience in marketing. Experience in FMCG, retail, entertainment, licensing, or brand marketing is preferred.
  • Experience in planning and executing marketing events and campaigns, both online and offline.
  • Strong communication skills in both English and Mandarin.



Preferred Qualifications

  • Experience in IP licensing, brand partnerships, or co-branding projects.
  • Background in film, entertainment, consumer products, toys, animation, or licensing industries.
  • Familiarity with consumer marketing (B2C) and brand event operations.

What's on Offer

  • A lead*ing FMCG company.
  • Hands-on exposure to merchandise programs, and integrated marketing activations.
Contact
Sylvie He
Quote job ref
JN-102026-7134657
Phone number
+862022830240

Job summary

Function
Marketing
Specialisation
Marketing Assistant
What is your area of specialisation?
Retail
Location
Shanghai
Contract type
Temporary
Consultant name
Sylvie He
Consultant phone
+862022830240
Job Reference
JN-102026-7134657

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.