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Head of Marketing --- Fashion

Shanghai Permanent View Job Description
Lead marketing for a contemporary designer brand recognized for its understated elegance and elevated lifestyle positioning. This role offers the opportunity to build meaningful brand stories, strengthen cultural relevance, and support the brand's international growth ambitions.
  • Join a Fast-Growing Designer Brand with Strong Commercial Success.
  • Work Directly with the Founder and Drive Creative Impact.

About Our Client

Our client is an emerging designer fashion brand celebrated for its understated elegance, elevated essentials, and modern approach. With strong momentum growth plans, the brand is building its next chapter both locally and internationally.

Job Description

  • Lead the overall brand marketing strategy and communication planning to drive awareness, engagement, and business growth.
  • Own content, PR, and influencer marketing initiatives, ensuring a consistent and elevated brand image across all touchpoints.
  • Develop compelling brand storytelling and lifestyle-driven campaigns.
  • Manage marketing budgets and optimize channel performance to maximize brand impact.
  • Lead and develop a small team while partnering closely with the Founder to support the brand's next stage of growth.

The Successful Applicant

  • 5+ years of experience within premium, designer, or luxury fashion brands, with proven success in brand strategy development and integrated marketing execution.
  • Strong strategic thinking with the ability to translate brand positioning into effective marketing plans and content frameworks.
  • Well-connected within the fashion and lifestyle ecosystem, with established networks across media, KOLs, creatives, and brand partners.
  • Deep understanding of consumer insights, fashion trends, and contemporary brand-building methodologies.
  • Strong aesthetic judgement, storytelling capabilities, and expertise in content-led brand communication.

What's on Offer

  • Competitive compensation package with strong long-term career growth opportunities.
  • Direct exposure to the Founder and involvement in key brand-building decisions.
  • Entrepreneurial environment with the opportunity to make visible impact on brand growth.
Contact
Yan Tian
Quote job ref
JN-082026-7087067
Phone number
+86 2160268068

Job summary

Function
Marketing
Specialisation
Marketing/Director/VP
What is your area of specialisation?
Retail
Location
Shanghai
Contract type
Permanent
Consultant name
Yan Tian
Consultant phone
+86 2160268068
Job Reference
JN-082026-7087067

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.