Save Job Back to Search Job Description Summary Similar Jobs Own brand strategy and growth across the North America market Full-scope role covering brand, content, channels and performance About Our Client Our client is a fast-growing technology-driven company operating in the consumer tech space. With strong investment in overseas expansion, the business is focused on building long-term brand equity and accelerating growth in the North America market through strategic and measurable marketing initiatives. Job Description Define and execute the long-term brand strategy for the North America market, including brand positioning, value proposition, and competitive differentiation Own annual brand and integrated marketing planning, including budget allocation and management of core brand KPIs such as awareness, perception, and market impact Plan and deliver large-scale integrated marketing campaigns, including new product launches, brand upgrades, and annual communication initiatives Coordinate across multiple channels such as paid media, social, KOL/influencers, PR, and content to deliver high-impact brand campaigns Deeply analyse North America consumer behaviour, cultural trends, and competitive landscape to build a sustainable brand content ecosystem (social, video, website, etc.) Establish and optimise brand and marketing effectiveness measurement frameworks using metrics such as brand lift, NPS, attribution analysis, and ROI Continuously improve marketing efficiency through data insights and performance tracking Build, develop, and manage a high-performing brand marketing team, driving capability growth and execution excellence Act as a core business partner, working closely with product, operations, sales, and regional teams to ensure brand strategy aligns with commercial objectives The Successful Applicant Bachelor's degree or above in Marketing, Advertising, Communications, or a related discipline; MBA preferred 10+ years of brand or integrated marketing experience, with at least 5 years focused on the North America market Proven experience building or significantly scaling consumer brand awareness from early stage to growth phase in North America Strong understanding of the North America media and marketing ecosystem, including Meta, Google, TikTok, YouTube, KOL/influencers, PR, and offline channels Hands-on experience managing large-scale integrated campaigns and complex marketing budgets Strong analytical capability with high data sensitivity and the ability to translate insights into action Strategic thinker with strong cross-cultural communication and stakeholder management skills Results-oriented, adaptable, and comfortable operating in a fast-paced, high-expectation environment What's on Offer Opportunity to shape brand strategy in a key overseas growth market High level of ownership and strategic influence Close collaboration with international and cross-functional teams Competitive compensation and long-term development opportunities This is an excellent chance for an experienced Global Brand Director to make a significant impact. If you meet the requirements and are excited to contribute to a growing organisation, we encourage you to apply. Contact Jacqueline Liu Quote job ref JN-062026-7033447 Phone number +8675536350504 Job summary Function Marketing Specialisation Marketing/Director/VP What is your area of specialisation? Technology & Telecoms Location Shenzhen Contract type Temporary Consultant name Jacqueline Liu Consultant phone +8675536350504 Job Reference JN-062026-7033447
