Global Brand Head-Fast growing consumer tech brand

Shenzhen Permanent RMB1,200,000 - RMB1,800,000 per year View Job Description
A global consumer technology company is looking for a Global Brand Head to shape brand strategy and drive international brand growth across multiple overseas markets.This role will be responsible for developing global brand positioning, translating consumer insights into impactful marketing initiatives, and guiding integrated campaigns in partnership with cross-functional and regional teams.
  • Opportunity to influence the direction of a global consumer brand
  • Broad ownership covering strategy, communication, innovation and execution

About Our Client

Our client is a global consumer technology company with a strong international footprint and a diversified portfolio of consumer-facing products. The business operates across North America, Europe, Asia Pacific and other international markets, with brand-building and commercial teams supporting continued global growth.

Job Description

  • Define and evolve the global brand strategy, positioning and communication framework.
  • Develop compelling brand narratives that resonate with international consumers.
  • Guide integrated marketing campaigns across paid, owned and earned channels.
  • Drive consumer insight generation and identify opportunities for long-term brand growth.
  • Partner with Product, GTM, E-commerce, Regional Marketing and Creative teams to ensure consistent brand execution globally.
  • Establish brand measurement frameworks and monitor brand health across key markets.
  • Manage external agencies and internal stakeholders to deliver business and brand objectives.
  • Support product launches and category expansion through strategic storytelling and market engagement.

The Successful Applicant

  • 10+ years of experience in Brand Marketing, Global Marketing, Product Marketing or Integrated Marketing.
  • Proven experience building consumer-facing brands in international markets.
  • Strong understanding of brand strategy, consumer behavior and integrated communications.
  • Experience working across North America, Europe and other global markets is preferred.
  • Ability to balance long-term brand building with commercial objectives.
  • Excellent stakeholder management and cross-functional management capabilities.
  • Strong communication skills with fluency in English.

What's on Offer

  • Opportunity to influence the direction of a global consumer brand at a critical growth stage.
  • High level of exposure to international markets.
  • Broad ownership covering strategy, communication, innovation and execution.
  • Fast-paced environment with significant impact on brand and business growth.



For a confidential discussion, please feel free to reach out.

Contact
Jacqueline Liu
Quote job ref
JN-092026-7095873
Phone number
+8675536350504

Job summary

Function
Marketing
Specialisation
Marketing/Director/VP
What is your area of specialisation?
Technology & Telecoms
Location
Shenzhen
Contract type
Permanent
Consultant name
Jacqueline Liu
Consultant phone
+8675536350504
Job Reference
JN-092026-7095873

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.