Save Job Back to Search Job Description Summary Similar Jobs Own global digital growth strategy with full P&L responsibility Build and scale an international brand across major overseas markets About Our Client The organisation operates within the industrial and manufacturing industry and is recognised for its significant market presence. Known for its innovative approach, it is committed to delivering high-quality products and services to its clients.Our client is an innovation‑driven company in the consumer electronics and smart hardware space, with products already active in multiple overseas markets. The business is entering a critical phase of global expansion and brand acceleration, and is investing heavily in digital capabilities and international talent. Job Description Define and execute a comprehensive global digital growth strategy, covering brand positioning, market entry, channel mix, and annual business planning Take full ownership of all online sales channels, including major third‑party marketplaces and the company's DTC website, with responsibility for growth and profitability Build an integrated global digital marketing engine across paid search, SEO, social media, content, influencer partnerships, and email marketing Establish robust data tracking and analytics frameworks, monitoring KPIs such as traffic, conversion, CAC, LTV, ROI, and continuously optimize performance Act as a core business partner to product, supply chain, and customer service teams to ensure market demand is effectively supported by internal operations Manage external agencies and strategic partners across marketing, media, and technology Recruit, develop, and manage a high‑performing digital team across e‑commerce operations, digital marketing, social media, and creative functions The Successful Applicant A successful Chief Marketing Officer (CMO) should have: 8+ years of experience in digital marketing or e‑commerce management within consumer electronics, smart hardware, or related sectors At least 5 years in a senior management or director‑level role with ownership of strategy and results Proven experience building and scaling international brands, with strong understanding of North American and European consumer behavior and digital ecosystems Hands‑on expertise across major e‑commerce platforms and DTC growth, as well as Google, Meta, and TikTok advertising systems Strong commercial acumen and data literacy, with the ability to translate complex data into clear business decisions and financial outcomes Demonstrated leadership, communication, and cross‑functional collaboration skills in fast‑paced environments Fluent working English; overseas study or work experience is a strong advantage What's on Offer A highly visible, business‑critical role with global scope Significant decision‑making authority and resource ownership Opportunity to scale an international brand from growth to maturity Competitive overall compensation package and long‑term career upside If you are ready to take the next step in your career as a Chief Marketing Officer (CMO) within the industrial and manufacturing sector, we encourage you to apply today. Contact Jacqueline Liu Quote job ref JN-052026-7023181 Phone number +8675536350504 Job summary Function Marketing Specialisation Marketing/Director/VP What is your area of specialisation? Technology & Telecoms Location Shenzhen Contract type Permanent Consultant name Jacqueline Liu Consultant phone +8675536350504 Job Reference JN-052026-7023181
