BD Manager - Store Expansion - Lifestyle

Shanghai Permanent View Job Description
This is a strategic retail expansion role responsible for shaping the offline growth roadmap across Greater China. The position combines market planning, site selection, landlord negotiations, and cross-functional project management.
  • Join a fast-growing premium lifestyle brand with ambitious China expansion plans
  • Drive strategic store development across malls and key retail locations

About Our Client

Our client is an international premium lifestyle and retail brand with a strong global presence. Driven by continued investment in the China market, the business is expanding its physical footprint and strengthening partnerships with shopping centres and landlords.

Job Description

* Develop and execute retail expansion strategies aligned with business growth objectives

* Identify, evaluate and secure new store opportunities across key cities and trade areas

* Maintain and optimize location planning and site pipeline based on market performance and business priorities

* Build and manage relationships with major landlords, developers and retail property stakeholders

* Lead lease negotiations and support commercial decision-making to achieve sustainable business outcomes

* Coordinate store openings, renewals, relocations and closures throughout the project lifecycle

* Partner closely with retail, finance, construction and global stakeholders to ensure smooth project delivery

* Conduct market research, competitor benchmarking and retail trend analysis to support expansion planning

* Monitor retail performance and prepare regular reports on project progress and portfolio effectiveness

The Successful Applicant

* Priority will be given to candidates with beauty or premium lifestyle brand expansion experience

* Familiarity with Ground Floor and B1 retail formats, tenant mix planning, and high-traffic mall locations is highly preferredA successful BD should have:

* Bachelor's degree or above

* 8+ years of retail expansion, business development or real estate experience

* Proven background in luxury, premium beauty, fashion, lifestyle or other high-end retail sectors

* Strong network within shopping malls, department stores and retail property channels

* Solid understanding of China's major retail markets and commercial districts

* Experience lead-ing lease negotiations and managing store development projects

* Strong analytical, commercial and stakeholder management capabilities

* Fluent communication skills in both English and Mandarin

* Self-motivated, hands-on and comfortable working in a dynamic growth environment

* Willingness to travel when required

What's on Offer

* Opportunity to shape the retail footprint of a globally recognized consumer brand

* Exposure to strategic growth initiatives and senior stakeholder engagement

* Collaborative international working environment

* Competitive compensation package and long-term career development opportunitiesApply to move forward.

Contact
Leona Hu
Quote job ref
JN-092026-7100685
Phone number
+8621 6026 8035

Job summary

Function
Property
Specialisation
Property Development & Consultancy
What is your area of specialisation?
Retail
Location
Shanghai
Contract type
Permanent
Consultant name
Leona Hu
Consultant phone
+8621 6026 8035
Job Reference
JN-092026-7100685

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.