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据公司发展战略,制定公司品牌发展策略和规划,包括行业和竞争对手分析,市场和用户研究,定期对品牌定位和核心用户利益点梳理; 建立公司品牌战略规划、品牌体系以及品牌管理的基础规范、制度、流程,包含品牌管理/定位、品牌视觉、品牌公关与传播;
根据公司战略和中长期发展规划,明确公司品牌定位,组织制定和规划实施公司品牌发展策略及各阶段品牌推广计划,以确保公司品牌推广与发展目标的实现,包括行业发展趋势剖析,竞品调研,品牌年度日常营销推广,媒体公关,品牌形象搭建,品牌故事包装,线下活动推广等。
1.对区域市场进行市场调研,包括经销商及竞争品牌进行调研,包括但不限于经营者资质、渠道、店面、产品、价格、营销推广等方面,并输出调研报告;2.承接品牌市场中心市场活动市场推广政策与要求,结合区域特性及业务情况,制定区域活动策略和规划并推动活动落地;
具备品牌建设及发展的眼光,能制定品牌建设的中长期战略规划,并能组织落地执行;品牌意识强,团队合作意识强,善于跨部门合作,具备管理品牌营销团队的经验
1、参与制订公司品牌战略,根据公司品牌战略和目标,制定企业长期品牌发展规划及具体品牌发展计划,促进公司品牌战略目标实现;
This is an exciting opportunity for a Global Marketing Head to take brand initiatives and strategies within the Technology & Telecoms industry. The role requires expertise in brand management, marketing, and a strategic approach to drive growth in Guangzhou.
This role is in charge of an automotive electronics business unit in a global company with P&L ownership, managing a cross-functional team across R&D, product, PM, and sales to drive growth in a large scale. It requires a hands-on leadership with strong commercial acumen and team management experience to scale the business and deepen key customer relationships.
该岗位面向具备全球视野的科技投资人,聚焦AI基础设施、机器人、脑机接口及航空航天等前沿赛道。 候选人将主导项目发掘与投资执行,深度参与体系化投资决策并推动投资组合长期价值提升。
Be the commercial engine driving the holistic strategy and execution of business. This is a highly versatile role where you will oversee end-to-end business operations across both B2B (distribution/key accounts) and B2C (E-commerce) channels. Moreover, you will drive the development of new retail channels, with a focus on expanding offline presence.
该岗位面向3年及以上经验的科技投资人才,负责前沿技术领域的项目挖掘与投资执行。 关注方向包括AI算力、量子科技、可控核聚变等硬科技赛道,深度参与投资全流程。
Lead the company's overseas 2C online business from 0 to 1, covering DTC website, Amazon, overseas marketplaces, sales growth, marketing conversion and customer acquisition, with direct ownership of overseas online revenue, GMV and growth results.
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