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1、负责海外市场(包括国内出口,海外子公司管理,海外市场开发等);2、负责品牌全球化发展经营,制定品牌海外发展策略规划;
根据销售目标规划,组织产品的市场调研及分析工作,根据消费人群分析和消费者实际需求,结合产品市场表现分析,结合服装产品的品牌定位与营销的市场方向,制订产品结构及产品发展规划,形成商品企划方案。
根据公司战略和中长期发展规划,明确公司品牌定位,组织制定和规划实施公司品牌发展策略及各阶段品牌推广计划,以确保公司品牌推广与发展目标的实现,包括行业发展趋势剖析,竞品调研,品牌年度日常营销推广,媒体公关,品牌形象搭建,品牌故事包装,线下活动推广等。
根据公司战略目标,统筹制定各电商平台(天猫、小红书、唯品,京东、抖音等)发展规划统筹指导各平台的运营工作,针对不同平台提出有效的运营策略,最终达成营销目标
To strengthen our global digitalization strategy, we are looking for a Head of Digitalization China - a pioneering leadership role for someone who wants to shape the digital future of industrial manufacturing at the intersection of AI, humanoid robotics, and smart production.
This is more than a regional sales leadership role.The successful candidate will be responsible for driving the company's global business expansion strategy, building overseas teams and developing key customer relationships across international markets.The role offers a unique opportunity to establish and scale international operations while working directly with the senior leadership team.
该岗位将负责华南区域市场及客户拓展工作,重点聚焦机床行业OEM及终端制造客户,推动业务持续增长。您将结合市场洞察、客户需求分析及行业趋势判断,发掘新的应用场景和商业机会,成为连接客户、市场与产品的重要桥梁。
A senior role for driving manufacturing engineering and New Product Introduction (NPI) readiness across global operations, ensuring efficient and scalable production from concept through mass launch.
This role is for overseeing global manufacturing, sourcing, quality, compliance, and procurement operations to ensure products are delivered efficiently, reliably, and at scale. The position will partner with cross-functional teams to strengthen supplier networks, improve operational performance, optimise margins.
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