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我们正在寻找一位积极进取的市场传播主管,他/她将负责市场传播策略的制定和执行,并对整个营销团队的表现负责。
该职位主要负责公司旗下食品业务项目,制定全国市场营销战略与落地,并带领团队负责全国线下所有业务拓展及优化销售渠道。
Assistant line manager and lead the integrated marketing communication across performance product core categories of footwear, apparel to drive our MKT GTM strategy including seasonal storytelling, brand experience and integrated campaign development across all marketing channels.
This role is responsible for developing and executing end-to-end brand communication strategies across multiple consumer touchpoints. You will oversee integrated marketing initiatives, social media operations, and digital asset management, while working closely with cross-functional and global stakeholders to enhance brand equity and engagement.
You will own the end-to-end brand narrative and holistic global brand & product marketing strategy
Lead the company's overseas 2C online business from 0 to 1, covering DTC website, Amazon, overseas marketplaces, sales growth, marketing conversion and customer acquisition, with direct ownership of overseas online revenue, GMV and growth results.
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