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据公司发展战略,制定公司品牌发展策略和规划,包括行业和竞争对手分析,市场和用户研究,定期对品牌定位和核心用户利益点梳理; 建立公司品牌战略规划、品牌体系以及品牌管理的基础规范、制度、流程,包含品牌管理/定位、品牌视觉、品牌公关与传播;
根据公司战略和中长期发展规划,明确公司品牌定位,组织制定和规划实施公司品牌发展策略及各阶段品牌推广计划,以确保公司品牌推广与发展目标的实现,包括行业发展趋势剖析,竞品调研,品牌年度日常营销推广,媒体公关,品牌形象搭建,品牌故事包装,线下活动推广等。
The China Marketing Manager will oversee and implement marketing strategies to enhance brand visibility and engagement within the Education sector. This role involves managing campaigns, driving partnerships, and ensuring alignment with organisational goals.
The role will oversee the development and execution of strategic marketing initiatives to enhance brand presence and engagement in the Food & Beverage sector. This role requires expertise in brand management, market analysis, and collaboration with internal and external stakeholders.
0-1 Sales System Development: Architect and execute end-to-end sales strategies, including pricing models, channel partnerships, and CRM integration.
An international coatings company is seeking a Sales Director to oversee its project-based architectural coatings business in China. This role focuses on driving commercial success within the engineering and construction sectors, particularly through direct engagement with developers, contractors, and design institutes.
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