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协助CEO建立各品牌营销战略(品牌发展战略、渠道发展战略、商品战略、营销组合策略和年度/季度/月度营销计划),参与公司短、中、长期的营销战略计划
实现营运体系一致性、标准化。建立并落实统一的跨区域门店体验评价体系。实现营 运标准的强可操作性和高可复制性,并定期检讨、优化营运标准与流程,以提升患者 回头率和整体满意度;建立基于服务指标、用户反馈的评价系统,将其全面投入使用 并持续优化
根据销售目标规划,组织产品的市场调研及分析工作,根据消费人群分析和消费者实际需求,结合产品市场表现分析,结合服装产品的品牌定位与营销的市场方向,制订产品结构及产品发展规划,形成商品企划方案。
负责制定全球商品战略,搭建供应链与商品运营体系,推动跨境市场增长,并领导团队实现数字化转型。
我们正在寻找一位商品企划总监,他/她将负责制定并实施商品策略。商品企划总监将运用他们的专业知识和创新思维,来驱动我们的产品开发和销售。
产品总监职位为零售行业的采购与供应链部门提供战略指导,负责优化产品组合与供应链流程,确保业务目标的达成。该职位需要专业知识和实践经验,能够推动公司在市场中的竞争力。
Assistant line manager and lead the integrated marketing communication across performance product core categories of footwear, apparel to drive our MKT GTM strategy including seasonal storytelling, brand experience and integrated campaign development across all marketing channels.
We are seeking a strategic, commercially driven and leadership-oriented Head of Marketing to lead end-to-end brand and marketing development for a premium consumer brand in Mainland China.
With solid knowledge of China media landscape and holistic understanding on Chinese end-users, the senior media manager would lead overall media strategy and planning for China market, seeking for innovative solutions on China digital and social platforms, as well as to drive optimization on performance media channels.
You will own the end-to-end brand narrative and holistic global brand & product marketing strategy
You will drive mid-to-long-term product strategy, oversee portfolio management, and lead consumer & market insight-driven innovation for the China market. This is a high-impact strategic role partnering closely with local and regional teams to shape future category direction and unlock sustainable growth.
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