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该职位主要带领上百号人团队负责全球的零售业务(国内+海外市场)。
根据销售目标规划,组织产品的市场调研及分析工作,根据消费人群分析和消费者实际需求,结合产品市场表现分析,结合服装产品的品牌定位与营销的市场方向,制订产品结构及产品发展规划,形成商品企划方案。
负责制定全球商品战略,搭建供应链与商品运营体系,推动跨境市场增长,并领导团队实现数字化转型。
We are seeking a skilled Trade Marketing Manager to manage and execute trade marketing strategies within the FMCG industry. Based in Shanghai, this role focuses on driving sales growth and strengthening brand presence across key markets.
This role is responsible for the end-to-end business performance across both domestic and cross-border Tmall flagship stores, with full ownership of GMV, profitability, and operations. It requires driving integrated e-commerce strategies spanning merchandising, paid media (RTB), live streaming, and customer experience to deliver sustainable growth.
该职位主要负责公司旗下食品业务项目,制定全国市场营销战略与落地,并带领团队负责全国线下所有业务拓展及优化销售渠道。
Drive strategic product and growth initiatives across Asia Pacific, linking market insights with execution.Play a key role in shaping portfolio direction while ensuring high-impact program delivery across regions.
The APAC Regional Marketing Manager will act as the critical link between Global Brand teams and Local Markets, ensuring seamless alignment, execution excellence, and regional synergies This role is highly hands - on, responsible for coordinating campaign planning, aligning regional priorities, driving execution discipline, and strengthening collaboration across markets and global teams.
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