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Own customer development, channel expansion, account relationships and outlet execution across Chengdu, with a focus on bars, nightclubs and other on-trade occasions. You will identify commercial opportunities through local market insight, customer negotiation and distributor partnership, helping expand availability and strengthen in-outlet execution.
统筹负责工程机械行业全球市场研究与分析,洞察分析全球各国的宏观经济、营商环境、政治环境,行业发展趋势、技术环境、市场容量和格局,客户需求、同行竞品,公司产品研发和生产策略、大客户策略、营销策略、渠道策略、后市场配件和服务策略、人才策略,市场融资和风控环境等。
This role is responsible for developing and executing end-to-end brand communication strategies across multiple consumer touchpoints. You will oversee integrated marketing initiatives, social media operations, and digital asset management, while working closely with cross-functional and global stakeholders to enhance brand equity and engagement.
The Marketing Director will oversee and guide all marketing initiatives within the durable industry, ensuring the development and execution of effective strategies to drive brand growth and market presence. Based in Shanghai, this role requires a results-oriented with a proven ability to manage large-scale campaigns and align them with business objectives.
This role offers the opportunity to shape go-to-market strategy, build commercial capabilities, and contribute to the next stage of international expansion. The successful candidate will work closely with senior management and play an important role in defining the future growth model of the business.
A global consumer products company is seeking a Commercial Excellence Director to drive strategic growth and operational effectiveness across the Greater China market.
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